Overview
Communicating your organisation’s key messages can be difficult, with many other causes fighting for the attention of donors, peer-to-peer fundraisers, volunteers and potential staff members.
At the next meeting of the Communications Peer Network we will look at the challenges of market positioning. The session topic is ‘Positioning your not-for-profit in a crowded market’. The session will include three short presentations, followed by time for questions and discussion.
Our guest speakers are senior marketing and communications executives at three of Australia’s leading not-for-profits. Their presentations will draw on their extensive experience in the sector and provide tips and takeaways for not-for-profits of any size and profile.
When
Wednesday 8 October 2025
12:00pm - 12:50pm AEDT (ACT, NSW, VIC)
11:30am - 12:20pm ACDT (SA)
11:00am - 11:50am AEST (Qld)
10:30am - 11:20am ACST (NT)
9:00am - 9:50am AWST (WA)
Online event
Details will be provided after registration.
Audience
This peer network session is for Communications Peer Network members and interested others working at Philanthropy Australia member organisations at the Engage (individual/ organisation), Impact and New Gen membership levels.
Not a member at this level? Please contact membership@philanthropy.org.au to discuss upgrading your membership.
If you are not yet a member of Philanthropy Australia or want to find out more about the philanthropic work in this area, please reach out to membership@philanthropy.org.au. Learn more about Philanthropy Australia membership.
Speakers
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Ashley Killeen
Ashley has over 20 years’ experience in public communications, marketing, and fundraising, with a strong passion for people centric, purpose-driven campaigns. She is currently Director of Engagement at Médecins Sans Frontières (MSF) Australia & New Zealand, overseeing the fundraising, communications, CRM, supporter relations and digital teams, all responsible for connecting people in our region with MSF’s medical-humanitarian work around the world.
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Susan Kelso
Susan Kelso is a transformational leader with extensive experience in senior national and international roles across various sectors, including aviation, travel, financial services, construction, utilities, state government, and not-for-profit. Currently, she serves as the Chief Experience Officer at Beyond Blue, where she oversees Brand & Marketing, Human Centred Experience Design, Digital, IT, and Data & Insights. Susan is driving a significant experience evolution at Beyond Blue, leveraging her expertise to inspire impactful change and innovation.
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Liz Trewhella
Elizabeth (Liz) has dedicated over 14 years to the for-purpose sector. In her current role of Head of Philanthropy at Fitted for Work, Liz is driven by a strong sense of purpose and is committed to empowering women and gender diverse clients to achieve economic security through increased workforce participation. Liz is a key member of Fitted for Work’s senior leadership team. In addition to her role at Fitted for Work, Liz serves on the Committee of Management for Project Respect.
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Communications Peer Network Chair
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Sophie Marcard - Director, Marketing and Communications, Philanthropy Australia
Communications for and about donors is a continuing theme in Sophie’s career. Prior to joining PA, she led communications for the Monash Health Foundation, supporting philanthropy to Victoria’s largest public health service – Monash Health.
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Sophie’s early career spanned a decade with St Vincent’s Hospital Melbourne in varied marketing, media relations and communications roles. This was followed by 8 years at Monash University working in the Advancement division. While at St Vincent’s, she completed a Master of Marketing at Melbourne Business School.
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